The studio
Half ad agency.
Half stunt crew.
Magnet was founded on one belief: the most expensive billboard in the world is the one nobody looked at. So we built a studio that engineers attention from raw materials — gas, fabric, fleets, screens, and a little bit of nerve.
EngineersArt DirectorsPilotsRiggersProducersPrankstersEngineersArt DirectorsPilotsRiggersProducersPranksters
(01) — Origin
A balloon, a Polaroid, and a lawsuit threat.
In 2014 our founders tied a 4-meter balloon to the roof of a hatchback and drove it through downtown for 8 hours. By morning the photos were on three news sites. The brand on the balloon paid them in cash. Magnet was born the next week.
(02) — Promise
If it doesn't earn a photo, we don't ship it.
We measure success in user-generated content, press pickups and the number of people who pointed at the sky. Impressions are a comfort metric. Magnet sells moments.
Recognized by
Cannes Lions
D&AD
Clio
One Show
ADC