Index — 2024 / 2026
Tap a card. We'll tell you what it cost, what it earned, and what we'd do differently.
"We hung a launch above Midtown."
The brief
Aurora's new zero-sugar line had a $0 paid-media budget for week one. They needed undeniable launch presence in a city that ignores billboards.
The idea
A choreographed fleet of 18 hydrogen banners drifted from the Hudson to the East River at golden hour, spelling out a single word per balloon. Phones went up. The internet did the rest.
"Eight minutes. One captive audience."
The brief
Convince Londoners that Nimbus 5G actually felt different — without making them watch another speed-test ad.
The idea
We built a six-episode micro-series for the back of black cabs. Each ride unlocked the next chapter via QR. Riders started picking cabs by which episode they were on.
"A moving billboard that knew where it was."
The brief
Volt wanted to own the late-night delivery hours without buying out-of-home in every neighborhood.
The idea
Geo-aware LED toppers on 600 rideshare cars swapped creative by zip code, weather and time. A pizza joint at 2AM saw a different ad than a gym at 6AM. Same car. Same minute.
"Ten thousand balloons. One headline."
The brief
Launch a new festival brand in a market saturated with festivals. Budget for one moment, not a campaign.
The idea
At noon on a Saturday, 10,000 biodegradable balloons rose from Tempelhof, each carrying a numbered ticket code. Berlin looked up for ninety seconds. We trended for three days.